Being in my last year of college, I’m starting to change into a career-driven man. Realizing that I won’t just get that dream job handed to me when I’m fresh out of college.

It’s all about improving your skills, showing your worth and learning something new every day. A constant challenge against the competition, your environment and yourself. Growing, maturing and evolving into that what you want to be.

Most of my friends are in the same position as me. What does a student do, who’s fresh out of college, to show the big companies that you are the one to hire for the job, instead of those other thousands of students entering into the job market looking for your spot.

The answer is simple. Improve yourself, learn what needs to be learned, grasp all the opportunities and experiences you can get and go for it a 110%. Show that you are the right man (or woman) for the job, do this by being; confident, ambitious, creative, innovative, motivated, determined and committed.

But it’s not only about that. Be thankful for what you have, instead of being ungrateful for what you haven’t got. Be patient, because it doesn’t always come as easy and fast as you want it to. And most of all, Never give up on your dreams and yourself.

Everyone is good at something. Just find out what interests you, what you love to do and what you are good at. Look for a career in that area, and if there isn’t one, create it. Work hard and commit yourself to your goal.

People who need certain skills for a job can learn these skills. It might take time, but if you commit yourself to your goal you’ll get there. It’s all about perseverance and determination.

You are able to become who you want to become, to seize the opportunities and experiences that lay before you, to change your future. You are the one who has to seize these moments and make something of them. You decide which path you take.

It has come to my attention that Marketing has changed a lot over the past few years. The first definition that I ever learned: Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.”(Philip Kotler) is a definition that still is true even on this day.

But what has changed then? Since this is an “old” definition and is still considered to be correct? Well, Marketing has changed in the way that Marketers approach people. In the “good” old days Marketing was all about selling the product and telling the customer what to buy and how to live their lives, but luckily times change. Marketeers started to listen to their customers, finally creating and offering products of value that the people actually wanted and needed, making our lives easier and better.

But how is it possible that change occurs so rapidly and so uncontrollably? My guesses; history is once again repeating itself. If you get your history facts right, people always want to be guided and believe in the people that step up. And listen to what those people think that is best for them. But after a while, people see through the lies or start to get their own thoughts about what is right for them. After that they start talking; first to their families and close friends, and then to the neighbors, the guys at the bar they just met and so on and so forth.

The same thing happens now about products and brands. People started to create their own opinions and started to share. Luckily for them, there’s the internet, cell phones, social-media. Which, if it’s good for the costumer, it can be useful and should be used by the companies that want to evolve their way of Marketing and want to be profitable.

So companies and Marketeers should change their ways of Marketing and shouldn’t focus their attention on what they want the costumer to buy and like. But instead listen to what the people are saying about their brands and products, let them get involved in the process and let them be the ones to tell you what you need to do and change to create a product or service that can be as profitable as it is useful to the costumer. That way, you create a win-win situation that will make your brand and company grow and stand strong in what the future has to bring.

I am looking for a new smartphone but don’t know what to choose. What would you take as a future marketeer?

If you have a certain type of phone in mind you can always comment, or explain why you chose that particular type of smartphone.

I recently heard of SonicAngel through an old friend of mine from primary education, when she started to be one of their new talents. Alice Avery Rocked my world in primary school.. well I was ten or something so don’t think too much of it. But what I can remember of her at her young age was that she always wanted to become an artist and that she had the voice to reach that goal.

SonicAngel approaches the music business with a new concept called “Fanfunding” This basically means that the fans become a sort of “shareholder” of the artists. The fans become the driving force behind the artist, by their financial support they give their artist a chance to make it in the music business.
Of course SonicAngel is more than Fanfunding alone. They use this in a combination with Project Financing and Corporate Financing.

They work in four different phases; first off they discover new talent, secondly they support and fund their new talent, then they produce the music and their final phase is distribution, communication and market.

I must admit that I am amazed by their creativity and how their way of work. I myself am becoming a fan and hope that I get the chance to help some young new artist reach their goals and help them with their future.

Their website (where I got most of my information from): http://www.sonicangel.com/docs/en/index
Take a look and help one of their upcoming artist!

Today I had the chance to listen to two guest speakers at my school about Social Media and Word of Mouth. I have to say before I start that I went to this lecture without knowing anything about the speakers backgrounds or whether they were any good. But I was blown away by their passion and knowledge about their subject.

Steven Van Belleghem was the first to start and he talked about Word of Mouth mainly in a B2C environment . He wrote a book about the importance of Word of Mouth and the strength of the consumer in this new era of Social Media and all the other communication means. I myself considered myself as one who knew a lot of Word of Mouth and Social Media but Van Belleghem opened my eyes and showed me that I still have much to learn.

After his strong performance Dieter Van Esch went on about Social Media and how to use it properly. He also explained it from a B2C perspective. What amazed me about Van Esch is that he was only 25 years old and that he knew so much already. Giving us his presentation with confidence and strength. I myself wonder if I would be able to do that in a room full of people who are just a few years younger than me and with some older more experienced people in the room as well.

I advice everyone who can read Dutch to buy the book “De Conversation Manager” by “Steven Van Belleghem”. I don’t know if it’s also published in English or any other language but if so buy it immediately, it should be called “The Conversation Manager”.

The most important lesson I got out of this is, start communicating with your costumers and listen to what they have to say. After doing so, act upon it and create that what is valuable to the costumer to get value back from your costumers.

A few weeks ago, we heard through a press release from Febelfin, the federation for the Belgian financial sector, that you won’t be able to pay with Maestro outside of Europe.

Maestro, a Multi-national debit card service owned by MasterCard is the most commonly used debit card service in Europe. The decision is made by several Banks They consider its purpose “to further protect cardholders” and “to counter the abuse of bank cards outside Europe”.

I myself consider this as a restrain to my freedom and I think the banks that are part of this should think twice before doing so. First of all people signed to these banks because of what they had to offer. Now they take away their costumers freedom and this because they rather do it the easy way instead of finding a solution to the problem!

There are other ways to protect the cardholders and other ways to stop abuse of bank cards outside of Europe.

The next video was posted by a friend of mine on his Facebook page. It shows how the relationship between an advertiser and consumer shouldn’t be.

In the video we see a conversation between the two, as if they are a married couple. The woman, who symbolizes the consumer, wants a divorce and clearly states the reasons why. The man however, who symbolizes the advertiser, doesn’t listen to a word she says.

The morale behind the story is that advertisers have to listen to the consumers to create a worthy product, service or even for an advert.

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